A350 Launch

British Airways

The Brief

To amplify the launch of the new British Airways A350-1000 aircraft, and emphasise the brands commitment to innovation and the future - we were tasked with creating a unique visual and shareable moment at their upcoming press launch. 

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What We Did

Using advanced laser-mapping technology, we designed and produced a 360° visual storytelling experience where lasers, video projection and sound came together in unison to showcase the new aircraft and its new innovative design features - including the new business class seat.

The event took place at British Airways’ engineering base, located next to the runway at London Heathrow, an impressive site in the heart of the action - which came with its own set of interesting challenges and opportunities. 

The Result

Attended by employees and press, guests left feeling inspired - with a better understanding of the aircraft’s key features before being welcomed on board to experience them in person for the very first time. 

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